Atkore- Microduct

The Challenge:

Launching a new product means that clients need to understand the benefits, as well as trust the product’s long-term quality. The challenge around pricing is unique from one customer to the next, so demonstrating the long-term cost savings of this new product is vital as well.

The Solution: A Strategic Brand Video

Through our collaboration, we developed a video that shows Atkore’s dedication to high-quality manufacturing, seamless customer experience, and forward-thinking solutions. The video serves multiple strategic purposes:

• Demonstrates the process via animations: By visually showcasing Atkore’s advanced facilities, skilled workforce, and cutting-edge technology, the video reinforces the company's strong position in the market.

• Personal Touch: By encourperating multiple staff members in the video, we create a sense of trust for the people behind the product. This enhances the ability to trust the highest quality materials are being created by the people who care.

• Demonstrates Long-term vision for this product: By demonstrating the process of installation, the value of installing a product that is future proof guides buyers to see the long-term cost savings with this product.

When brands invest in high-quality video content, they set themselves apart in their industry. This project with Atkore demonstrates the power of video marketing in communicating expertise, building trust, and ultimately driving business growth.

Looking to elevate your brand’s presence with high-quality video content? Let’s create something extraordinary together.