Bringing Michelin’s Ag Testimonials to Life

The Challenge
Michelin approached us with a unique need: they were looking for a creative team that could combine technical production skills with the relational touch needed to capture an authentic testimonial. The goal was to promote their agricultural tire products through compelling, on-brand video content.

Our Approach
After earning their trust, we handled every stage of production—from pre-production planning and on-site interviews to drone cinematography, action shots, and final edits. Every detail, including music and branding, was aligned with Michelin’s standards to ensure consistency across all platforms.

The Outcome
The final testimonial video and social media cutdowns hit the mark so precisely that Michelin didn’t request a single revision. That kind of result only comes from deeply understanding a client’s goals and building a strategy that supports the bigger picture.